New England Lobster Company

About Us

We're Different

What makes our sandwiches so special? Because we are a New England Lobster wholesaler we fly in live New England Lobsters on a daily basis. We pick FRESH meat daily for our mouth watering lobster rolls. Secondly, because of our volume we are able to buy our lobsters for less than the competition. This allows us to pass the savings on to you and give you the freshest lobster roll in the bay area for less than the rest.

Our Business

Our wholesale business began in 1986. We've been providing the highest quality live New England Lobsters, local Dungeness Crab and other shellfish to fine restaurants, supermarkets and wholesalers for more than 25 years. We've expanded into serving the public out of our retail market outlet in South San Francisco. We offer the same great shellfish that we provide to our wholesale accounts to you at wholesale prices. You can't beat that! Superior product at a superior price. Finally, we've just opened our new gourmet food trailer, "We're on a Roll!" You can find us weekdays right in front of our warehouse at 170 Mitchell Ave., South San Francisco, CA. You won't find a fresher, more authentic New England Lobster roll in the Bay Area.

Our Philosophy

We believe in our products and we believe in our customers. We love lobster! We eat, breathe and sleep lobster. We love to cook with lobster and we love to talk about lobster. Just ask. Our philosophy is very simple. We aim to provide the freshest possible product at the best possible price. Our number one goal is to ensure the integrity of the products we sell. We don't just buy the cheapest products available. We buy the best and that will never change. That, and we believe in our customers. We want to share our love of the products we sell with the world. We promise to give you 100% everytime you come visit us. If you ever have a problem, let us know and we will always make it right. Just check out our yelp reviews.

Food Truck Twitter, Facebook & Yelp

Our Catering Brochure

Business Catering

Want something different for your next business lunch that will show your employees that you think they are special? We will customize your order to fit your specific needs and we will deliver for free in our local area. We specialize in individually boxed lunches. Contact us for special pricing on volume orders.

Private Events

Make your party or event awesome by serving mouth watering lobster rolls. Contact us for special pricing on volume orders.

Reviews

TastingTable.com
The thrill of discovery is finding a superb lobster roll on the winding back roads of South San Francisco.

Twenty-five-year-old retail shop New England Lobster Co. has long been a secret seafood source for displaced East Coasters. Now, with the recent addition of a food truck in the parking lot, it's a lunch destination too...
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Darin Dines
"... Now, what we were most looking forward to. The roll was generously sized, about 8 inches long and packed with Maine lobster. The bread was toasted and soft, while the lobster was lightly dressed in what I think was just mayo, salt and pepper. Quite simple. The sweet lobster had the spongy, springy texture I was expecting and was quite tasty, especially with a splash of lemon..."
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Yelp
Carol E.
San Francisco, CA
"I bought all of my fish for Christmas Cioppino and it was delicious. The bonus find - we've been on the hunt for a decent lobster roll and we found it here - it was excellent! Can't wait to try the Lobster Bisque."

Milton D.
San Francisco, CA
"I had no idea that this fantastic seafood supplier had launched a seafood truck just outside its store front. I just had a crab roll done to perfection just like you can get back East.. The menu is limited as it almost always is with any food truck.
There are not a lot of excellent lunch options in SSF so this is a fantastic developement. Yippy Good on you."

Miss P.
San Francisco, CA
"The lobster roll is very good....the brioche bun it's served in is buttery and ridiculously good. i could probably just be happy with the bread, but that's just me."

Wai C.
San Francisco, CA
Try their new Corn Chowder ! If you like the ones from San Francisco Soup Company, these are at least 5 times better ! You can taste a handful of the sea with these corn chowder because they are full with Lobster and Crab meat !!! The crab and lobster rolls are awesome and would be the best in my world if the bread itself has more flavor (maybe a some butter ?). The 6 dollar lobsters has a lot of meat , very tender. I bought the big tail (20 dollar one) but haven't try yet. Too bad I didn't use the yelp deal and hope it comes back !!! Worth every bang of the buck !

WIL T.
South San Francisco, CA
"They have a food truck now in front of there store....ohhh man you have to try the LOBSTER roll it was so good ...did I say that it was so good =)"